Kaspar Frauenschuh the current CEO and son of Hans Frauenschuh leads the family company together with his sister Theresia Frauenschuh-Broz. The company is still based
in Kitzbühel and contains not only the FRAUENSCHUH-collection but also a well-known multi-brand-store since 1974.
The FRAUENSCHUH (mono-)brand started with a fleece-jacket in 1995.
Until today the famous fleece is an important component of the collection. FRAUENSCHUH devoted two years to perfect the fleece jacket.
Then the development of the collection’s up-coming items such as the ski pants and the
cooked-wool jacket followed. The time factor is a key element for the family-run
business: if enough time is devoted to the development process, then exceptional pieces with the highest sustainable standard can be created.
This includes on the one hand the fair production, but on the other hand also the renouncement of the use of chemical resources during
production with the goal to develop a meaningful and ecological collection, which bribes by longevity.
In order to achieve this maxim FRAUENSCHUH only cooperates with small family-run businesses and factories, as for example in Italy or Austria.
Special developed High-Tech-materials such as Premium Softshell or quilted Nylon are combined with traditional
Austrian fabrics such as Loden or Cooked-Wool. This characterizes the silhouette and the unique FRAUENSCHUH-style.
The understated designs are especially implemented in earth-tones such as Loden-grey in order to create a connection to Tyrol and to nature.
Dark shades such as Midnight-blue und Elephant-grey emphasize the timelessness of the collection, which is highlighted with
seasonal color accents.
FRAUENSCHUH is an innovative but at the same time a family business, which translates respect for nature and environment into finest Ready-to-wear.
The brand always strives for more progress and perfection.